Our Philosophy


Our vision is to propel the growth of the Indian entertainment industry by creating promising partnerships, building an ecosystem for knowledge and resource sharing and developing a conducive environment for conducting fair trade and exchanges.


  • To strive towards the welfare of our members and help them achieve their business goals through information dissemination, knowledge sharing and resource mobilization.
  • To resolve intra and internal trade disputes of the industry.
  • To liaison with foreign delegations to provide international exposure to its members.
  • To be acknowledged as a neutral and transparent entity that promises justice and fair resolution.
  • To drive positive social changes through information, advocacy and partnerships.
  • To liaise with government authority to resolve issues related tax permits and other facilities.


Our values reflect in our strategies, people, processes and activities. We are committed to highest level of integrity and transparency. We are committed to work in the best interest of our members; however we place the health and interest of the entertainment industry above everyone. Last but not the least; we believe that we are corporate citizens; we conduct all activities in an ethical manner so as to create a positive impact on the society and environment.